Analysis of the future of LED display market in 2018
According to the application field, LED products can be divided into: LED indoor functional lighting, LED outdoor functional lighting, LED backlight, LED display, LED landscape lighting, and others. At present, the output value of LED display in China accounts for about 7%.
LED product classification
According to the application field, LED products can be divided into: LED indoor functional lighting, LED outdoor functional lighting, LED backlight, LED display, LED landscape lighting, and others. According to the "2018-2023 China LED industry market competition analysis and corporate competition strategy research report" issued by the Prospective Industry Research Institute, the output value of China's LED display screen currently accounts for about 7%.
LED display development history
The LED display industry has been developing in China for more than 20 years and has now entered a stage of steady development.
LED display demand pattern
From the perspective of industrial structure, China's LED display has gradually changed in recent years. The specialized division of labor in the industry is taking shape. The manufacturers specializing in display production, market channel distributors, engineering installation and after-sales service operators, etc. The emergence of enterprises, clear division of labor, close cooperation, development and win-win situation is taking shape, specialization of division of labor is conducive to fine, bigger, stronger, and has a positive significance for promoting the healthy development of the entire industry.
From the perspective of the actual application market, the proportion of outdoor LED displays has increased year by year, accounting for about 60% of total display sales, and indoor displays account for 40%.
LED display enterprise competition analysis
There are about 50 companies in the industry with LED display applications with sales exceeding 100 million yuan. Among the companies with annual sales of over 100 million yuan, there are about 20 companies with sales of 200-500 million yuan. There are about 10 companies with annual sales of 500-100 million yuan. There are 3-5 companies with annual sales of more than 1 billion yuan.
The US "337 investigation" has limited impact
According to Applicant No. 3302, the LED display companies in China include: Ai Biesen, Alto Electronics, Lehman Optoelectronics, Shanghai Sansi Electronics, Zhou Ming Technology, Yuanheng Optoelectronics, Liard, Lianchuang Jianhe Optoelectronics. They are all on the list of complaints.
For this incident, the forward-looking industrial research institute believes that it has certain adverse effects on the development of China's LED display industry in the future, but the impact is limited. The main reasons are:
1. The relevant display module technology capabilities of China's LED display companies are no less than those of American companies. Most leading display companies have also made a lot of patent layouts. However, the risk is that the overall layout of domestic LED display companies in the United States is indeed less.
2. The LED display companies listed in the list of indictments are not very large in the US business, and have limited impact on the overall development of the company.
3. The “One Belt, One Road” policy has brought more overseas development opportunities to China's LED display screens, and the impact of the US market on enterprises has been relatively reduced.
Since 2017, the “One Belt and One Road” Summit Forum and the introduction of relevant policies have made the “Belt and Road” a hot topic in the first half of 2017, and have also brought new opportunities for overseas development of the LED display industry. The data shows that in April 2017, China's LED display export scale hit a new high in a single month, and the “One Belt, One Road” policy has no doubt.
For SMEs, in the case of favorable export policies, countries with smaller capacities and lower levels of development in Southeast Asia and Central Asia have become potential markets that are worthy of “deep digging”. Compared with the developed countries, the developing countries are not easy to enter. The developing countries are undoubtedly a "small but many" market. The market capacity of individual countries is small, but the number of such countries is large, and they still have a large development significance for SMEs. . Moreover, under the high saturation of the domestic market, LED display companies must seek new markets to survive and develop. At this time, the “Belt and Road” is to “escort” these enterprises to help them develop overseas markets smoothly.
With the continuous innovation of technology, the decline of prices and the huge market potential, the use of LED displays will become more common, not only in public life, business activities, but also into all aspects of our lives. Under the impetus, the LED display industry will gain more development opportunities and maintain a prosperous development trend.